SPARTA, KY – Brought together by drag racing legend Roy Hill, Alsco linen and uniform rental services and FireAde 2000 will make their on-track NASCAR debut at Kentucky Speedway, where the two companies will support the Phoenix Racing No. 51 Chevrolet being driven by Austin Dillon in Saturday night’s NASCAR Sprint Cup Series Quaker State 400. Having won the last two Nationwide Series races at Kentucky Speedway, Dillon could be considered a dark horse in his sixth Sprint Cup start of the season.
Alsco, the worldwide leader in the rental of linen, uniforms and hygiene products, will appear on the quarter panel of James Finch’s Phoenix Racing machine.
“Alsco has had a great relationship with Kentucky Speedway for several years. We supply uniforms for the track and its staff, and there is Alsco signage throughout the facility,” said Jim Divers, Alsco’s Director of Sales and Marketing. “We’re hosting customers from around the country in the Alsco suite for this weekend’s race, so the opportunity to be involved with James Finch on NASCAR’s biggest stage worked out perfectly.”
The No. 51’s TV panel will feature FireAde 2000, the world’s most complete firefighting agent, as the company continues its push into all forms of motorsports.
“FireAde 2000 has so many advantages over a traditional firefighting foam, especially for motorsports, and we’re excited to team with Phoenix Racing to promote the product in NASCAR,” said FireAde 2000 owner Ron Thames. “Kentucky Speedway already uses the product, and many other tracks are looking to join them.”
Hill, the longtime drag racing driver, team owner and proprietor of Roy Hill’s Drag Racing School, united the three organizations. James Finch is the owner of Hill’s Ford Mustang Cobra Jets that compete in the NHRA Super Stock division. The cars and Hill’s drag racing school receive primary support from FireAde 2000 and associate backing from Alsco.
“I’m always looking for new ways to add value and give back to the companies that support me,” Hill said. “Not only did I help bring these great companies together, but I’ll be attending the race and one of the Coca-Cola / Alsco Ford Mustangs from the school will be on display at the track. A successful partnership is about performing both on and off the track, and doing a display that branches outside the drag racing industry is always a great opportunity.”